Inclusalytics Snapshot: Chapter 11
- Sertrice Shipley
- Mar 28
- 4 min read
When we began the journey of writing Inclusalytics: How DEI Leaders Use Data to Drive Their Work, we realized that so many organizations were still early on in their DEI journeys and needed support determining what DEI is at its core, how to measure it, and how to turn that data into action. With those questions from our clients in mind, our research background in human behavior in the workplace, and through copious interviews with DEI leaders, Inclusalytics was born. The reception for the book over the last three years has been more than we could have ever imagined!
And while the book is an easy read, sometimes you need something even shorter to digest or perhaps a quick refresher on key points.
Never fear! Over the course of the next few months, we’ll be releasing “Inclusalytics Snapshot” blogs for each of the chapters of our book Inclusalytics. These recaps (or sneak peeks!) provide a glimpse of some of what we covered in our best selling book. Up next: Chapter Eleven!
Chapter 11: Attract & Retain a Diverse Workforce
Creating and maintaining a diverse workforce is a critical component of fostering an inclusive and equitable workplace. Attracting and retaining employees from diverse backgrounds requires a strategic and intentional approach that goes beyond simply hiring individuals from underrepresented groups. Organizations must build sustainable pipelines, ensure fair hiring practices, and create environments where employees feel valued, supported, and given equal opportunities to grow. By prioritizing these efforts, companies can not only increase diversity but also benefit from the innovation, engagement, and productivity that a truly inclusive workforce brings.
Recruitment
To attract and retain a diverse workforce, organizations must first improve their talent pipeline—the pool of qualified individuals prepared to step into roles as they become available. A strong pipeline ensures a steady flow of diverse talent and reflects a long-term commitment to DEI.
Early Skill Development
Developing skills in underserved populations before they enter the job market is a crucial step in pipeline improvement. Organizations should collaborate with colleges and universities, particularly minority-serving institutions (MSIs), to inform students about postgraduate opportunities in their fields. Providing paid internships or apprenticeships is another effective way to signal a commitment to DEI and offer tangible support to diverse candidates. Additionally, investing in training programs focused on developing specific talents and skills fosters a more equitable talent pool.
Recruiting from Diverse Networks
Organizations should consider the demographics of surrounding neighborhoods to guide their outreach efforts. Removing unnecessary degree requirements can also help widen the applicant pool, as can leveraging acceleration programs that prioritize equity. Attending and maintaining a presence at conferences and networking events that attract diverse professionals further broadens recruitment efforts. Including a “how did you hear about us?” question in job applications can also provide insight into the most effective outreach channels.
Recruiter and Employee Incentives
Tying referral incentives to diverse candidate recommendations can enhance outreach. Encouraging employees to refer candidates from underrepresented backgrounds helps diversify applicant pools organically.
Scrutinizing Job Descriptions
To ensure inclusivity, job descriptions should be carefully reviewed. Removing requirements that are not essential to the role can encourage a broader range of applicants. Organizations should distinguish between "required" and "nice-to-have" qualifications and assess descriptions for biased or exclusionary language. Seeking feedback from Employee Resource Groups (ERGs) or individuals most likely to be affected by such language can improve inclusivity.

Selection and Hiring
Reducing Interviewer Bias
Awareness of bias is essential, but alone it is insufficient. Bias suppression strategies, such as masking demographic details on applications, can help reduce implicit bias. Structuring interviews and removing elements that might trigger biases further ensures fair assessments.
Reducing Stereotype Threat
To minimize stereotype threat during the hiring process, organizations can provide candidates with access to positive role models within their identity groups. Encouraging applicants to reflect on their diverse skill sets beyond stereotyped attributes can also help alleviate this issue.
Increasing Fairness in Evaluations
Organizations should ensure that any assessments closely mimic real job requirements. Standardized interviews with structured question sets create a level playing field, reducing demographic disparities. Establishing clear scoring rubrics ensures that all candidates are evaluated consistently.
Panel interviews can offer additional insights into candidates’ interpersonal skills and group dynamics. To prevent bias, each panelist should independently record their notes and ratings before group discussions. Transparency about hiring criteria, including what aspects of job offers can be negotiated, helps prevent disparities in compensation and career advancement.
Talent Retention
Creating a Sense of Belonging
Retaining diverse employees requires fostering an inclusive workplace where individuals feel valued and supported. Equity-focused interventions help ensure that all employees receive fair treatment and access to opportunities.
Compensation: Closing the Wage Gap
Organizations must address wage gaps between employees with equivalent experience and expertise. One key strategy is to eliminate salary history questions from applications. By focusing on equitable pay practices, organizations can proactively close pay gaps for incoming hires. Additionally, reassessing existing pay structures and making organization-wide salary adjustments can further address inequities.
Opportunities and Promotions
Underrepresented employees must be aware of career advancement pathways within the organization. Providing targeted training, mentorship, and development programs helps create clear and measurable progression routes.
Analyzing data on employee participation in professional development opportunities, such as conferences and training programs, ensures equitable access. Additionally, managers should complete evaluations before reviewing employees’ self-assessments, as studies indicate that men are more likely to rate themselves higher than women. Raising awareness about internal career development opportunities fosters a more inclusive workplace culture.
Addressing Additional Challenges
A truly inclusive workplace must consider infrastructure and policies that support all employees. Key areas for improvement include:
Providing paid family leave to support employees with caregiving responsibilities
Ensuring accessibility in office spaces, such as wheelchair-accessible conference rooms
Offering gender-inclusive restrooms to accommodate diverse employees
By addressing these critical areas, organizations can cultivate an inclusive culture that not only attracts but also retains diverse talent. A well-rounded recruitment and retention strategy strengthens DEI efforts, ensuring long-term success for both employees and the organization.
Want to read more? Buy your own copy of Inclusalytics here.
Looking to get started on your DEI measurement journey in your organization? Contact us today.
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